Amazon accelerates last-mile delivery to 30 minutes in dozens of U.S. cities, escalating logistics race
Amazon has launched ultra-fast 30-minute delivery across dozens of U.S. metropolitan areas, a significant jump from its previous same-day offerings. The move signals Amazon's continued investment in fulfillment infrastructure and local logistics networks, positioning the company ahead of competitor commitments (Walmart, Target) in the final-mile delivery race.
For enterprise procurement teams, this reshapes vendor expectations: same-day delivery is becoming table-stakes for retail and CPG suppliers integrating with Amazon Business. The logistics arms race also unlocks data for Amazon's AI forecasting and dynamic pricing engines, further tightening the feedback loop between supply-chain visibility and margin optimization.