EU cracks down on TikTok and Instagram "addictive design" targeting minors
The EU is moving to enforce stricter rules against social media platforms' use of manipulative design patterns, specifically targeting TikTok and Instagram for features engineered to maximize engagement among children. The crackdown aligns with the EU's Digital Services Act and Digital Markets Act enforcement priorities.
For tech leaders: this signals intensifying regulatory pressure on algorithmic feeds and recommendation systems globally. Expect similar policy moves across UK, Canada, and Australia, forcing platforms to redesign notification cadence, infinite scroll, and engagement metrics—a ripple effect for ad-tech infrastructure builders.