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Market

GitHub Copilot usage-based pricing triggers 100x sticker shock for some customers

Microsoft migrated GitHub Copilot from per-seat licensing to usage-based pricing, prompting some enterprise customers to report 100-fold billing increases. The switch aims to monetize AI coding intensity, but early adopters face unexpected cost overruns as token consumption scales with developer activity.

The price shock mirrors cloud economics post-adoption: fixed CapEx moves to variable OpEx, and enterprises lack budget models. IT leaders using Copilot at scale must now implement token metering, sandbox policies, and cost-governance layers — or renegotiate enterprise agreements with Microsoft to cap overage fees.

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