Google DeepMind invests $75M in A24 for AI filmmaking tools research
Google DeepMind announced a $75 million investment and multi-year research partnership with A24, the influential independent film studio known for 'Everything Everywhere All At Once' and 'Backrooms.' The deal, announced in June 2026, embeds DeepMind researchers directly into A24's production pipeline to co-develop AI tools for filmmakers. The partnership is non-exclusive: A24 can work with other AI vendors, and DeepMind can partner with other studios.
Unlike other studio-AI deals framed around content generation (e.g., Netflix's acquisition of AI startup InterPositive or Lionsgate's partnership with Runway AI), the A24-DeepMind arrangement centers on tooling and workflow. A24 retains full creative control and keeps its content library off-limits to Google. DeepMind gains access to how world-class filmmakers encounter AI under real-world conditions—feedback that will feed back into Google's broader AI research. The partnership does not give Google access to A24's existing content or training data.
The move reflects a broader pattern: embedded research partnerships where tech labs gain unfiltered observational data on how experts use nascent AI tools in high-stakes domains. DeepMind already embedded researchers with individual filmmaker Darren Aronofsky and took a minority stake in game studio Fenris Creations (EVE Online) in May 2026. A24 scales that playbook studio-wide, across multiple parallel productions. For creators, the stakes are clear: ~2,000 storyboard artists work in Hollywood; AI tools that accelerate pre-production planning without replacing artists are positioned as the neutral middle ground.