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Market

Meta launches business AI agents; Morgan Stanley deploys agents in wealth management

Meta is now selling AI agents to business customers as part of its diversification away from advertising, with agents designed to handle tasks like customer service and backend operations. In parallel, Morgan Stanley is opening its trillion-dollar wealth management funnel to AI agents, deploying automation to support financial advisors and client service workflows. Both moves signal enterprise adoption accelerating beyond chatbots into multi-step task agents.

For CTOs and CIOs, these deployments show mainstream enterprise AI is shifting from conversation to action — agents that execute business workflows. Meta's push in particular reflects the platform's ambition to monetize AI infrastructure beyond ads; Morgan Stanley's scale ($1T+ AUM funnel) demonstrates financial services willingness to embed agents directly into revenue-critical processes.

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