NVIDIA powers enterprise marketing AI at Cannes Lions; Alembic gets first DGX Vera Rubin deployment
NVIDIA announced partnerships with six companies reshaping advertising and marketing at Cannes Lions 2026: Alembic, AWS, Criteo, Taboola, Higgsfield, and KERV.ai. The anchor deployment: Alembic will be the first Causal AI company to run on NVIDIA DGX Vera Rubin SuperPODs, delivering causal modeling at enterprise scale to measure what marketing initiatives actually drive growth, not just correlation-based assumptions.
Criteo achieved roughly 2x speedup in model training on NVIDIA Blackwell GPUs using the NVIDIA cuEmbed open library, freeing approximately 17,000 GPU hours annually. KERV.ai optimized video analysis with the NVIDIA Nemotron 3 Nano Omni open model, achieving over 10x speed improvements and the highest throughput on the MediaPerf video-understanding benchmark. Higgsfield deployed the NVIDIA Agent Toolkit (NemoClaw + OpenShell) to orchestrate marketing campaigns for nearly 400 Fortune 500 companies, integrating 35+ image, audio, and video models.
These deployments signal NVIDIA's shift from pure compute to vertical AI infrastructure. Vera Rubin systems are in full production and shipping in the second half of 2026. For architects, the pattern is clear: enterprise agentic AI in marketing moves from experimentation to inference-intensive deployment, where token-per-dollar efficiency becomes the table stake.
Sources
- Primary source
- NVIDIA Cannes Lions partnerships
“Alembic will be the first Causal AI company to use NVIDIA DGX Vera Rubin SuperPODs”
- NVIDIA Vera Rubin platform in full production