Samsung deploys ChatGPT Enterprise and Codex to all Korea staff, DX division globally
Samsung Electronics announced one of OpenAI's largest enterprise deployments ever: ChatGPT Enterprise and Codex access for all employees in South Korea, plus all Device eXperience (DX) division staff globally. The rollout spans software development, marketing, product development, manufacturing, and corporate functions. This marks a dramatic policy reversal from Samsung's 2023 company-wide ban on generative AI tools following a source-code leak incident.
Codex weekly active users in South Korea surged nearly 800% since February 2026 ahead of this announcement, signaling strong internal appetite. Globally, over 5 million people now use Codex weekly across technical and non-technical roles. Samsung SDS, the company's IT services arm, has been appointed as an authorized reseller of ChatGPT Enterprise for the Asian market — expanding OpenAI's footprint beyond the Samsung deal itself. The agreement includes enterprise-grade security controls: data is sandboxed, employee prompts are not used for model training, and access requires completion of AI security compliance training.
The partnership extends beyond workforce transformation. Samsung and OpenAI already collaborate on high-bandwidth memory (HBM) semiconductors for AI infrastructure; the ChatGPT Enterprise deal now interlocks the relationship at the enterprise application layer. For architects, this signals: (1) multi-vendor AI stacks (Samsung also uses Gemini and Claude) are now standard, not exotic; (2) full-org AI adoption at this scale moves the bar on what "enterprise ready" means for tool vendors; (3) companies view AI coding assistants as core infrastructure, not auxiliary.
Sources
- Primary source
- openai.com
“Samsung Electronics to use ChatGPT and Codex across its operations, from R&D and manufacturing to marketing, corporate functions, and other areas of its business”
- openai.com
“Codex weekly active users in Korea have grown nearly 800% since February 1, 2026.”
- newsbytesapp.com
“This marks one of OpenAI's largest enterprise deployments so far.”
- cryptobriefing.com
“The announcement, made on June 11-12, 2026, represents a dramatic about-face for a company that banned generative AI tools entirely just three years ago.”