Samsung Reverses 2023 AI Ban: Rolls Out ChatGPT Enterprise Globally
Samsung Electronics is rolling out ChatGPT Enterprise and Codex to employees worldwide, representing a dramatic reversal of its March 2023 ban on generative AI tools after engineers leaked sensitive source code through ChatGPT. The deployment, announced June 11–12, 2026, marks one of OpenAI's largest enterprise AI deployments to date.
Samsung SDS, the company's IT services arm, established a reseller partnership with OpenAI to manage ChatGPT Enterprise deployments, and additionally became the first Korean entity authorized to manage ChatGPT Enterprise deployments for other businesses. The rollout includes Codex, OpenAI's coding agent, integrated directly into the enterprise package. Training for the full global workforce is expected to be completed by the end of 2026. Samsung is also deploying Google's Gemini and Anthropic's Claude alongside ChatGPT, building a multi-vendor AI stack across its workforce.
For architects, this signals how enterprise security governance has evolved. Three years ago, a data leak triggered a blanket ban; now, Samsung is deploying the same tools globally with enhanced security controls baked into the enterprise deployment. This reflects the shift in how large organizations now view generative AI—not as an inherent risk to ban, but as infrastructure to integrate carefully with proper governance.
Sources
- Primary source
- cryptobriefing.com
“Samsung is rolling out ChatGPT Enterprise and Codex to employees worldwide, marking one of OpenAI's largest enterprise AI deployments to date”